Get Behind The Bid

This is a bid for the whole city and will only be successful if it’s backed by the people of Stoke-on-Trent and our neighbouring areas. We simply can’t do it without you. Over the next few months, you’ll start to see a number of ways to get involved. In the first instance though, if you have an idea for the bid or want to be involved, please do get in touch, we’d love to hear from you. Contact us here.

The city of Stoke-on-Trent is bidding for the title of UK City of Culture 2021. We love Stoke-on-Trent and believe that becoming city of culture will bring huge benefits for the area, the people who live and work here, the businesses that are based here and for our children - the future generations. Whether it is eating an oatcake, a local delicacy, going to a football match, listening to music at the highly acclaimed gig venue the Sugarmill or visiting the beautifully restored spitfire at the Potteries Museum and Art Gallery, culture in one sense or other drips from every pore in the city.

We’re a proud people, across six towns and one city, built on a history of industrial greatness and we’re seeing a resurgence of all things that made this place great. We want to capitalise on the opportunities that UK City of Culture 2021 would bring to the city to propel Stoke-on-Trent forward. Not just through a truly unique arts and culture offer but for the future of the city overall. More quality jobs, better transport connections, ways to embrace our entrepreneurial spirit and a city that thrives and grows for its people and that is the place to be.

We believe the time is right and the time is now for the city. We hope you do too. Please support our bid and help us make Stoke-on-Trent as UK City of Culture 2021 a reality.

Why do we want to become UK City of Culture 2021?

We love Stoke-on-Trent and we know you do too. Becoming UK City of Culture is a once in a generation opportunity. If we’re successful, the benefits to the city would be enormous. We’ll see new jobs, millions of visitors from all over the world and the UK who will spend money in the city; international cultural events that will make you stop in your tracks, enormous benefits for our communities as well as improved educational opportunities for our children.

Over 1m people visited Derry-Londonderry during the City of Culture year. And it is estimated that being the UK City of Culture 2017 will deliver a £60million boost to Hull’s local economy in 2017 alone. Winning UK City of Culture 2021 would see millions of pounds into Stoke-on-Trent so the real question isn’t why do we want to rather why wouldn’t we want to?

What is UK City of Culture?

UK City of Culture is a title given to a city in the United Kingdom whereby the city creates a national cultural event programme for one year. The initiative is administered and judged by the UK government’s Department for Culture, Media and Sport. It aims to celebrate culture and bring a number of significant social and economic benefits to an area. It is a hard fought competition that is entered by several cities in the UK. The title is awarded once every four years.

The programme aims to:

  1. Encourage the use of culture and creativity as a catalyst for change.
  2. Promote the development of new partnerships.
  3. Encourage ambition, innovation and inspiration in cultural and creative activity.
  4. Align the cultural excellence of national arts organsiations to support the year with cultural highlights that will attract media attention, encourage national tourism and change perceptions.

The first title holder of the award was Derry Londonderry in 2013. In 2017, Hull will take up the title.